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Reduces
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Saves
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Reduces Headaches
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Saves on
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10 Great Reasons to Choose
SignatureConnect as Your Integrated Marketing Partner
Maintaining Brand Standards
Ensuring that materials maintain compliance with brand standards can be
a daunting task. The SignatureConnect MarComm Web Portal makes it easy.
All of your assets get loaded after
they have been approved, ensuring that all branding and
messaging is 100% consistent.
Empower
Customization at the Local Level
It's easy to determine which elements of a template can be modified and
those that can't. You can control the options available as you empower
your MarComm Web Portal users to customize materials for their needs in
their respective local markets.
Expedite
Time-To-Market
Never fast enough, right? Integrating SignatureConnect services into
your work flow will significantly reduce the time associated with
production and approval. Time sensitive materials can be deceminated on a
global level in the blink of an eye. Responding to market-place
demands, regulation changes, timed efforts on a local or national level
are easily facilitated with the MarComm Web Portal.
Maximize
Marketing Budgets
The MarComm Web Portal greatly reduces, and in some cases, eliminates
the hard costs associated with production. The MarComm Web Portal
automates tasks and processes that are time and labor intensive,
Tangible costs such as redundant proofs and dubs are a thing of the
past. Intangible charges to your marketing budget such as production
meetings, long distance calls etc. can all become a memory.
Maximize Time
and Effort: Reducing Expense
The MarComm Web Portal serves as a central repository for your
organization's marketing and advertising materials and centralized
process management. Making these templates available on a national
level
eliminates the need for associates in the field to develop new creative
or adhoc executions of materials from scratch. Centralizing these
processes with managed templates eradicates the need for corporate
production departments to respond to and handle the needs of all you
local locations. The result is labor and time reduction, reducing
overhead and ultimately, greater profitability.
Fast Track
Approval
Approval cycles have eroded timelines for so long that we've all
accepted the fact that "that's just the way it is." NO MORE! For those
associated with advertising, marketing and recruiting, The MarComm Web
Portal brings a welcome change. A portal user can modify a template to
meet their needs and approve it right then and there. If corporate
approval is needed before an order is placed, an email is automatically
sent to the designated approver with a link which connect to the
document to be approved. Once a document is approved, the end user is
automatically notified by email and the order can be placed. If
approval is not required, a user can order on the spot.
Targeted
Marketing
The DMA (Direct Marketing Association) has determined that personalized
and/or targeted communications are more effective than ‘one size fits
all’ marketing. SignatureConnect can
empower companies to target markets with variable graphics and content
to maximize all of your print and email materials. Working closely with
your organization, our SignatureConnect
representatives can help you make the best use of your customer data
base and facilitate effective, one-to-one marketing for your company.
This will increase the impact of your direct
marketing campaigns and ultimately, profitability.
Ad Versioning
Versioning of ads for local markets is time and labor intensive (talk about impact
on your marketing budget). Companies can
save mind boggling amounts of time and labor expense from
SignatureConnect integration. The SignatureConnect versioning service
can produce multiple versions for your print advertising campaigns–
complete with variable content and ad resizing for publication
specifications in a fraction of the time it would normally take to
execute internally.
Marketing and
Advertising Task Are Easier
- The MarComm Web
Portal is easy to use (tested with an 11-year old)
- Works with
QuarkXPress or Indesign documents
- Centralized
Document Management
- Centralized
process management
- 24/7 access to
centralized library of advertising and marketing materials
- Centralized
ordering
- Automated resizing
of ads for versioning and delivery to multiple publications
- Automated
personalization
- List management
- Facilitates market
segmentation
Empowers You To Focus on The Big Picture
The MarComm Web Portal is a browser
based technology that is a centralized document and process management
tool. It empowers local, regional and national offices as well as
franchises to customize and order their own materials in a controlled
environment. This eliminates countless hours of facilitation across
almost every level of an organization, allowing you to focus on the big
picture of greater success for your business.
SignatureConnect
is a division of Signature Printing, 5 Almeida Ave, East Providence,
RI 02914• 401.438.1200
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