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Integrated
Services for the digital age.
SignatureConnect™
provides a template based, turnkey system to enable
personnel to customize professionally designed documents—while
retaining key messaging and brand integrity— with nothing more than a
web browser. And they don’t need to know a thing about design or
printing. At SignatureConnect, we can easily create templates from your
existing QuarkXPress or InDesign documents: mailers, envelope stuffers,
catalogs, presentations, ads, brochures and
the like. Your staff can access these pre-approved, brand controlled
templates through the SignatureConnect MarComm Web Portal™ from
anywhere. Once they choose the appropriate piece from your online
catalog, they can personalize or localize that document to their
specific needs, see a proof within seconds and order on the spot.
Partnership with SignatureConnect can also enable an organization to
create unique pieces from a data base for true one-to-one marketing,
targeted mailings or ad versioning. SignatureConnect can help you take
the next step into new found efficiencies and cost reductions—we’ll
even show you how to increase impact as well.
Saving
Time
and Money Through Efficiency
Step
1
Personnel
sign into the MarComm Web Portal and pick the appropriate
(pre-approved) template from your online catalog. Once the employee
chooses the correct document, he or she can personalize or
localize it to their specific needs, see a proof in seconds and submit
it for corporate approval— on the spot. They simply click the get
approval button in their browser.
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Step
2
The
designated approver automatically
receives an approval request email. There is a link in the email
which takes the approver directly to the document. The approver checks
the document and approves it.
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Step
3
The
employee receives email
notification of approval, signs back into the web portal and completes
the order process. Once submitted, the document is routed to the
SignatureConnect Quality Control department and then to press.
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Remember,
before a template is made available it has been pre-approved by the Proof Reading
Department, the Compliance Department and the Print Production
Department. Due to the fact that personnel can only access the parts of
a document where information you permit can be changed, the concerns of
those respective departments have all ready been met. This cuts
significant amounts of time and labor expense from the production and
approval process.
Read about eight
great changes organizations experience from integrating with
SignatureConnect.
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The types
of sales and marketing materials organizations needs to
deploy often cover a wide gamut. In many organizations, these needs can
be seperated into two main groups: Sales Personnel and Corporate
Marketing. Let’s take a quick look at these:
Sales
personnel:
- Personalized
brochures
- Personalized
envelope stuffers
- Personalized
presentations or pitch books
- One-to-one
mail campaigns to a self-managed ‘list’
- Personalized,
timed mailings for customer retention (renewals, anniversaries,
birthdays and the like)
- Ads
specific to the geographic location which may need copy for local
compliance regulations, call-to-action, and/or publication specs.
- Personalized
business cards, letterhead/envelopes
- Personalized
email communication or ad blasts
Corporate
Marketing Department:
- Different
versions of ads for full or mini-campaigns. These different versions
may include variable content dependent on geographic defined
regulations, store locations, contact information, variable
call-to-action, as well as different publication sizes and specs.
- Personalized
one-to-one mailers to different groups of clients in your customer
database.
- Personalized
email blasts
- Mass
mailings to client database.
Traditionally,
these needs have been fulfilled by the
marketing department. As an example, the work flow for each of these
projects involves many steps between a sales rep and the production
department. In turn, the job has to route internally as well as to
other departments including proof reading and for certain business
sectors, the compliance department. Even in the best run organizations,
each job can involve between ten and twenty plus steps. Although this
may be the way things have been done ‘forever,’ it incurs wasted time
and money and discourages local marketing efforts. SignatureConnect
provides
services to
greatly streamline your work flow and encourage marketing efforts at
all levels, expanding your possibilities.
SignatureConnect
is a division of Signature Printing, 5 Almeida Ave, East Providence,
RI 02914• 401.438.1200
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